|Customer Profiling and Prospecting
Identify and Target Your Best Customers
Analyzing customer demographics and geography enables us to locate areas with ideal demographic characteristics for targeting new customers. We create Tapestry profiles of your most profitable customers and identify untapped areas matching these characteristics.
We can help you:
- Target your marketing campaigns
- Profile your customers to find more like them
- Conduct queries based on demographic data
Customer Market Analysis-Use Customer Data to Evaluate Store Locations
We use your customer data to define your store's trade areas and analyze the corresponding markets. The results of this analysis provide a foundation for implementing marketing programs, siting a new facility, conducting a performance evaluation of a location, and identifying where the competition is in comparison to your customers. We can calculate market penetration, locate untapped market areas, and discover store cannibalization problems within your trade areas.
We can perform the following types of customer market analysis:
- Market area boundaries drawn around sets of customers based on customer counts or sales
- Desire lines drawn between customers and their assigned stores to identify market pull
- Market penetration calculated based on the number of customers